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Deja and Regan lead the PR efforts for the Top Hospitals in Diversity recognition symposium at George Washington University in Washington, D.C. in 2019. A large measure of success in the program was due to Deja and Regan’s outstanding work which resulted in over 20 major institutions being representation in Johns Hopkins, Cedars Sinai, Mount Sinai, George Washington University, Mayo Clinic, Northwestern University Hospital, Kaiser Permanente, University of Chicago and Thomas Jefferson among many others. The program was represented flawlessly on the local and national level, gaining much media coverage.
-Robert Ingram
Former SVP of Strategic Programs and Initiatives at Blackdoctor.org
“Deja taught me about the importance of branding & public relations for small businesses. If you are looking to take your company to the next level, she can help you. ”
- Dasmine Gregory
CEO of Hair So Beautiful
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Running my own business,blogging, working out, and networking is a full time job, but I manage to make time for family and dating. How do I do it? Girl, sometimes I don't do know how, but I make it work! Here are a few things I've implemented along the way to master the art of the balancing act.
Scheduling
When you have to manage your client's media calendar and your personal calendar as well, it can get a little crazy. I'm a fan of using apps. I have an app for everything. Google calendar is my favorite! I have to remind myself what I should be doing for the day. If It's not written down, it's not happening. Doesn't matter if it is a phone call, meeting, or event, I write it down.
Automation
I'm very active on social media for my brand, but I'm not on there all the time. That's why social media scheduling was created. I also make sure I have canned email responses for frequently asked questions. There are so many things that can be automated beyond social media that can help make more time in your life.
One of the many amazing perks about being a publicist is having the opportunity to travel. If you're anything like me I live for a getaway. As a PR girl, how I travel is a lot different than most people. So when I went to Miami, I made an effort to connect with as many people as possible.
As a result of leveraging my network with the help of my PR Bestie Regan,I was able to experience Miami beyond what I could find on Google. I could go on and on about networking, but you can refer to my previous post about building relationships. So here's the run down on what I did in Miami: